Did you know that podcasting has become one of the hottest trends in media? Did you also know that it is an alternative marketing and communication tool for entrepreneurs and online marketers? This hottest trend in media is sky rocketing more and more each year and provides a great source of direct communication with your target audience, who wish to receive your audio broadcast automatically, without the need to access or visit your landing page.
If you look up the term, Podcasting, in Wikipedia, this is the detailed definition you’ll find.
A podcast is a series of digital media files, usually digital audio or video, that is made available for download via Web syndication. The syndication aspect of the delivery is what differentiates podcasts from other files accessible by direct download or streaming: it means that special software applications, generically known as podcatchers (such as Apple’s iTunes or Nullsoft’s Winamp), can automatically identify and retrieve new files associated with the podcast when they are made available, and that these files can be stored locally on the user’s computer or other device for offline use. This is done by the podcatcher accessing a centrally-maintained Web feed, which lists files associated with a certain podcast.
Like the term broadcast, podcast can refer either to the content itself or to the method by which the content is syndicated; the latter is also called podcasting. A podcaster is the person who creates the content.
Podcasting gives you many benefits and if you use it as one of your communication and marketing tools, this is what you can receive.
1 – Provides value-added offer opportunities – With podcasting, you can provide value-added offers in audio format which will retain their utmost interest and can create frequent visitations to your landing page for your weekly podcasts.
2 – Establishes highly effective communication – This is a very important benefit. It is a fact that podcasting prospect will become highly familiar with your landing page and you will earn the credibility as an expert author in your field of expertise.
3 – Builds the foundation of a life time relationship – With a podcast, you put a voice to your company and landing page. This done frequently will build a know, like and trust relationship between you and your listener.
4 – Wider distribution – Podcasting gives you the opportunity to distribute your targeted marketing message to many avenues. Listening to you via iPod, Automation from RSS feed subscription, MP3 player, mobile phone are just a short listing of the many ways to distribute your marketing message to your targeted audience.
I look forward to seeing your success online!
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From Philip J. Mutrie – CEO and Founder of Extreme Wealth Potentials.