My Sales Myth Busters
Let me take you on a sales myth-busting journey, and see where you would land if you don’t break them
Buyers are liars!
Is it true? Partially yes. But what would make a buyer lie? Failure to win the buyer’s trust can. When a buyer refuses to buy your product and this behavior generates a how dare he attitude, well we are headed for professional suicide. To earn a buyers trust you need to treat him with respect even when he does not buy your products, because it’s your behavior that determines your future with the client!
Anyone can be persuaded to buy!
But then not everyone is as impulsive as a 16 year old girl! A savvy buyer knows what he wants, the question is do you know that too? A professional sales training educates you to quickly gauge your client’s inclination towards your product. A professional sales training teaches you to move on to another potential buyer if you sense a NO in one buyer.
Price is not the sole reason that leads a buyer to buy!
Although I will never contradict the role of money in a purchase, but I also stand by the fact that it’s not the primary reason always. As taught in professional sales training, price becomes the core factor when you fail to establish the value of your products and services.
What works for one, will work for all!
A typical show of a lethargic attitude. Unwilling to experiment, you continue to test a one-time wonder technique on everyone. I harp on a more use it your way route, where you can use the same technique the way its best suited to your personality
Close the deal at any price!
You have to be really in need or really foolish to consider any price and compromise on more than just money in the long run. There are many small-agencies that have suffered similar fate. Hopeful of getting business in future they deliver efficient resources to a huge client for unbelievable discounts and are left stumped in the end.
Do whatever it takes to get the sale!
Be a manipulative, aggressive, shrewd mastermind in order to sell! Because tactics outdo strategies. Blimey! Such a waste of good words, because it’s absolutely untrue. Manipulation might clinch you an off-handed business once in a while, but fails to construct a long-lasting and loyal relationship.
A professional sales training programme helps you to choose between which the correct and result-oriented approach is and which is not. Sales is as honorable a business as any, and gives you the results that you rightly deserve. To develop as a through sales professional, it’s essential that you break away from these myths and serve it right to savor the benefits!
Tim Williams founded Deakon in 2004 to provide Sales Training and Sales Training Courses in Melbourne, Sydney and Brisbane. His Sales Course, Fear - The Art of Selling differs to other Sales Courses as it focuses on hunting, developing and closing new business.