Category Archives: Copywriting

Before you begin the attempt to build a successful list or create a powerful sales letter, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, sales letters focus specifically … Continue reading →

The sales letter subhead and prehead are a primary part of an effective marketing copy. A prehead is actually a type of headline that is written on top or before the main headline. Think of it as some sort of … Continue reading →

Back in the early days of the Internet, it was good enough to stack your copy with selected keywords in a haphazard way. As time went on, seo and seo web design became more sophisticated and the rules for web … Continue reading →

For the person who’s just starting out on the ecommerce trail and is unsure of all the terms and esoteric names that they suddenly find themselves confronted with, one of the more daunting might be SEO content. Then, if you’re … Continue reading →

As a writer by profession and passion alike, I know that knowing your audience is a cardinal rule in the practice. The explanation is simple. If I am writing for a supposedly intellectual bunch of people in the academe, I … Continue reading →

Most online instructions on how to write effective copy for the web revolve around details and tips regarding keywords, page titles, META descriptions, and other similarly technical things. These materials will tell you, for instance, to mind your page title … Continue reading →

I did not believe Shakespeare when he said that brevity is the soul of wit. It is, I believed, simply not my style. Going forward, though, reading a wide variety of works changed my mind. The challenge to any writer … Continue reading →

Every day, we are deluged by all kinds of copies (that is, advertising in print, radio, television or online). Often we are not conscious of them, but I guess in our little ways we subconsciously filter which copies work and … Continue reading →

Hiring a copywriter who will help you reach the success you want in your online business can be a challenge, even to experienced marketers. You will want someone who understands what works online and who will have a system for … Continue reading →

Every copywriter knows that one of the classic mistakes they can make involves substituting one word for another that makes there copy read badly. Of course you caught that little mishap as it was done on purpose, right? ‘There’ for … Continue reading →