Truth be told, with the advent of blogs and the easy access for obtaining websites, it seems that everyone has the ability to write website text…but sometimes people lack the “ability” to write effective, fluid website text.
Speaking specifically about business or company websites, it appears that there are more and more grammar and spelling errors [...]
The purpose of a covering letter is to let the editor know your name, address, telephone number, the title and length of the piece you are submitting. It is also a matter of common courtesy to include a polite introductory paragraph when you are contacting someone you have probably never met. You should, however, bear [...]
A few weeks ago, I was explaining to “Linda” why I couldn”t accept her invitation to a networking event. “I”ve just gotten really busy and I need to invest time in marketing,” I explained. “Of course you”re probably at a stage where your marketing takes care of itself.”
“Actually I”m having a slow month,” Linda [...]
Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page.
One thing you absolutely must have before you get started is an auto responder. Without any auto responder, you are tossing potential bags [...]
Headlines in sales letters are important in catching people’s attention. No matter how convincing the body of the sales letter is, if the headline is boring and uninteresting, there is a big chance that the target reader would not read or pay attention to the letter. So make sure that you exert time and effort [...]
Most people have no idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages but usually do not put them together in the same way the owner of the successful landing page did.
One major problem is copy. And that’s fine. Not everyone [...]
Perhaps the most important part of creating a sales letter is planning your sales letter theme. How you select your theme, of course, will all depend on how you plan to generate traffic.
If you decide to generate traffic through search engine optimization, planning your sales letter theme will entail finding phrases within your niche which [...]
Simple sales letters are the best when converting readers into customers. Great marketing gurus and prolific copywriters often say that sales letters should be kept simple, short and straight to the point. Starting from the headlines, words that you need to use should be plain and easily understood by majority of your readers. Even if [...]
PS in sales letters is usually a short sales pitch placed after your signature. Not all sales letters have PS, which is short for postscript. But superb sales letters almost always have it. Why? Because people tend to immediately look or scroll down to the end of the letter after reading the headlines. Only after [...]
Call to action is a part of the sales letter that compels readers into responding positively to your sales pitch. Believe it or not, people need to have a reason to make an action. It seems that Isaac Newton’s First Law of Motion, which states that an object will stay in motion or at rest [...]
