Category Archives: Copywriting
Improve Your Business Website Content
Truth be told, with the advent of blogs and the easy access for obtaining websites, it seems that everyone has the ability to write website text…but sometimes people lack the “ability” to write effective, fluid website text. Speaking specifically about … Continue reading
Covering Letters And Article Proposals For Book Authors
The purpose of a covering letter is to let the editor know your name, address, telephone number, the title and length of the piece you are submitting. It is also a matter of common courtesy to include a polite introductory … Continue reading
Internet Marketing Tip: Business is Slow? Be Your Own Best Client
A few weeks ago, I was explaining to “Linda” why I couldn”t accept her invitation to a networking event. “I”ve just gotten really busy and I need to invest time in marketing,” I explained. “Of course you”re probably at a … Continue reading
The Single Sales Letter Landing System
Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page. One thing you absolutely must have before … Continue reading
How To Write Headlines For Sales Letters
Headlines in sales letters are important in catching people’s attention. No matter how convincing the body of the sales letter is, if the headline is boring and uninteresting, there is a big chance that the target reader would not read … Continue reading
How To Write a Sales Letter That Converts
Most people have no idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages but usually do not put them together in the same way the owner … Continue reading
How To Plan Your Sales Letter Theme
Perhaps the most important part of creating a sales letter is planning your sales letter theme. How you select your theme, of course, will all depend on how you plan to generate traffic. If you decide to generate traffic through … Continue reading
Keep Your Sales Letters Simple
Simple sales letters are the best when converting readers into customers. Great marketing gurus and prolific copywriters often say that sales letters should be kept simple, short and straight to the point. Starting from the headlines, words that you need … Continue reading
The Power of a PS in Sales Letters
PS in sales letters is usually a short sales pitch placed after your signature. Not all sales letters have PS, which is short for postscript. But superb sales letters almost always have it. Why? Because people tend to immediately look … Continue reading
The Sales Letter Call To Action, Why It’s Necessary
Call to action is a part of the sales letter that compels readers into responding positively to your sales pitch. Believe it or not, people need to have a reason to make an action. It seems that Isaac Newton’s First … Continue reading