Category Archives: Public Relations

A press release is simply an announcement of a newsworthy event, information that is timely, entertaining, interesting, or helpful. A punchy headline is critical in getting your press release noticed. The release can be distributed by email, snail mail, or … Continue reading →

Publicity can mean increased visibility for your business, more traffic, and more sales. Even if you have a website for your business, one of the first steps to unleash the power of publicity is to establish a media friendly website. … Continue reading →

A media kit is simply an introduction for your product, your company, and yourself in a neatly organized package of information. The hard copy can be sent to newspapers, TV Stations, radio stations, and, of course, magazines as a way … Continue reading →

Publicity is a key tool in your marketing program. A series of well crafted press releases distributed on a regular basis can unleash the power of publicity and: Reach literally millions of potential buyers through the media off line and … Continue reading →

RSS news feeds have become a huge trend on the Internet but you may be wondering what on earth they are and how they could benefit your business. RSS stands for Really Simple Syndication. RSS offers an easy way of … Continue reading →

Neckties are often considered a minor element in outfits, an insignificant piece of fabric worn simply because of tradition or dress codes. If you think about it, though, neckties open up a unique and potentially profitable opportunity. Despite the small … Continue reading →

This guide offers practical suggestions and insider tips for entrepeneurs and business owners on communicating their message to the right targets using the right information. QUICK FACTS: The Who What, When, Where, Why of a press release Who should write … Continue reading →

In working with clients for nearly 20 years (from almost every industry possible) I can tell you that TV is an especially powerful medium when it serves as a marketing vehicle for your products or services. Why? Because of the … Continue reading →

So why do it? There are obvious benefits to doing book-signings, such as meeting prospective book-buyers in person; the market research that can only come from talking directly to your audience; the local exposure you’ll experience and the overall promotion … Continue reading →

That great idea has hatched, it feels good, it smells good and you believe it could be hugely successful but you dont know how to market it. What do you do? The potential of your idea excites you until you … Continue reading →