Category Archives: Branding

In today’s tough economy, most prospects are thinking twice before buying. That means everyone in your business needs to go above and beyond to win them over as a loyal customer. Here are five ways to build credibility with prospects … Continue reading →

Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way. It’s called Pay-For-Performance PR. There … Continue reading →

When I asked one of my clients which medium was most beneficial for him and why, he said, “I found that you get almost instant results with TV. Viewers believe what you have to say and as a result you … Continue reading →

You’ve had 1,000 of the finest, most eye-catching business cards printed. Now, what do you do with them? Networking with business cards is one of the most cost effective means of marketing your business–and yourself. Don’t leave them sitting in … Continue reading →

Companies seeking to become more customer-centric should define the customer experience as a formal end-to-end process in their organization. Business leaders that subscribe to the process-centric approach to business improvement understand the importance of having well-defined end-to-end processes. Typical end-to-end … Continue reading →

Bus sides. Shopping bags. Keychains. Radio shows. Cold calls. The list is endless that represents all that can be done to promote a business. Here’s another list: frowning; looking disheveled; ill-preparedness; saying “no” to Girl Scouts. These can DEMOTE a … Continue reading →

One of the most difficult parts of preparing for a convention is renting and setting up the trade show display for your company. There are dozens of companies offering dozens of different products for rental to display items for the … Continue reading →

In the internet marketing business world, competition is cutthroat. Businesses come and go, failure is almost expected, and newcomers give up before they really even knew how to get started. What distinguishes those that last in this fickle market? Branding. … Continue reading →

Finding the perfect holiday gift for clients and employees can often times be a very hard task. With a wide range of interests, hobbies, and age differences it is almost impossible to find one gift that will please everyone in … Continue reading →

Diversification has always been an extremely successful way to reduce financial risk while making consistent and positive gains. Cross Atlantic Commodities, Inc. (CACI), that trades on the Over the Counter Bulletin Board (OTCBB) under the symbol CXAC, whose diversified product … Continue reading →