Category Archives: Partnerships

Joint venture marketing, also known as JV marketing, has become a very popular way for businesses to maximize their exposure in the marketplace, as well as their profits. When two or more businesses combine their resources, contacts and clients in … Continue reading →

A joint venture marketing partnership is an enterprise undertaken by two or more people or companies, who typically share the expense, and ideally the profits, created by their union. Joint venture marketing agreements do not create new business organizations or … Continue reading →

Joint venture marketing has been around for ages in traditional marketing circles, but is a relative newcomer to the Internet marketing niche. A joint venture marketing platform as applied to Internet marketing is essentially the same as a traditional joint … Continue reading →

Joint venture marketing is a highly effective, yet largely underrated form of marketing – one that can be custom tailored to meet your company’s specific needs. The idea behind a joint venture marketing partnership is to share expertise and resources … Continue reading →

Every relationship your company creates with clients has value — every contact has the potential to grow into a long-lasting relationship and source of additional revenue. However, every client relationship takes considerable time, effort, energy and patience before they can … Continue reading →

When economic times are uncertain, business buyers become very cautious about a potential merger acquisition transaction. They attempt to negotiate for a lower price, but they also try to negotiate for the seller to have a significant interest in the … Continue reading →

As an investment banking firm, we regularly dialogue with the top executives in the beverage industry. We have to chuckle when we reach a decision maker with a large beverage company and he says, “We have a corporate policy that … Continue reading →

When selling products or services marketing is key. When beginning your business it can be difficult to make your product take off from the start. You may find yourself struggling to get the companies involved in the mass market to … Continue reading →

The hardest part of having a business in a network marketing program is to retain your downline. Many people think a network marketing program means huge incomes and little work, which is why the turnover rate in multi level marketing … Continue reading →

Just yesterday I participated in a business matchmaking event sponsored by the local SBA and prime contractors in the Houston area. These types of events of held across the country to help small business owners meet with decision makers in … Continue reading →