Category Archives: Advertising

Happy with the results from your TV, radio and print advertising? Ever feel like you aren’t getting the bang for the buck you envisioned? Maybe you should consider rethinking your media mix. The concept of an advertising media mix is … Continue reading →

Over the Thanksgiving holiday, I decided to spend a day in the yard raking up the last of my fall leaves. Not wanting to lose my belt-clipped cell phone during the process, I removed it, placed it on the counter … Continue reading →

It’s no secret digital signage to this point has been a child amid grown-up media outlets. But a couple of signs have emerged that indicate this new medium may be reaching -if not maturity- at least adolescence. While its boosters … Continue reading →

Last week, another sign that dynamic digital signage is entering media adolescence emerged with the announcement that global information and media company VNU and the In-Store Marketing Institute will jointly launch a new service to help marketers better understand how … Continue reading →

Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCD siblings in … Continue reading →

Any small or big business, must keep advertising from becoming too costly so you can closely monitor all your target markets to get maximum impression made for your business or organization. Not so obvious a point. Many small business owners … Continue reading →