Category Archives: Advertising

The junkmail that you receive is just tipping over with treasure for you to use in your company. It’s being sent by people who want to make money and they’ll only keep sending them if it’s working so — guess … Continue reading →

There were over 12,000 individuals from all over the place pre-registered for the conference. The hotel was packed like I haven’t seen it since 1999. On the first floor of the Hilton on 6th Avenue there is a bar with … Continue reading →

If you have found yourself in an unfamiliar place like Durham, NC and you need to visit some business or service, you may find the yellow pages very helpful in finding whatever it is you want. Everyone knows the Yellow … Continue reading →

To have a steady income from your business you need to know how to generate highly targeted leads. Leads are the heart blood of residual income for your inter net business. This article represents many thousands of dollars from my … Continue reading →

Anyone who doubts the power of brands is missing out on a great opportunity. In an era when differentiation is crucial and raising prices is all but out of the question, one solution is branding – using and promoting high-profile … Continue reading →

Marketing is hard work. Now, I know what many are thinking. Outside of the marketing end of the building, who’s going to believe that? To many people, marketing is either something that “anybody can do”, or it’s the department that … Continue reading →

There are two deadly words in marketing: “by committee”. As a professional marketer, I tend to avoid inviting the entire management team to comment on or participate in my advertising and communication planning. There’s a really good reason for this, … Continue reading →

Anyone can get onto the email marketing bandwagon. To be successful in it is another story. The answer probably lies in these three areas – how to get into your customer’s mailbox, how to stay there and how to make … Continue reading →

If you are going to build yourself a solid and steady business you need to learn how to generate a constant stream of interested inquiries. These generated inquiries, or leads, will help you build a residual income for your business. … Continue reading →

A small punch line can bring out a whole lot of difference. Sounds simple but the charisma of an advertisement lays in those few words along with the graphical or the designing part. A business house depends on various types … Continue reading →