Category Archives: Multimedia

Vague does not work in plumbing ads or any other advertising. Since he is so much in the news of late, let us use JOE THE PLUMBER to build an example and show the difference between vague selling pointS that … Continue reading →

People do not pay attention to advertising. They only pay attention to whatever interests them. If someone perceives a benefit in your advertisement, you might connect with them . . . get them to act. No benefit, no action. Seems … Continue reading →

In our world of ever-changing technology, we are constantly bombarded by names like Bluetooth, Wi-Fi, and TIVO. Our nation is one of consistently evolving electronics and in the rush to move forward, some get left behind. One such trailing entity … Continue reading →

As I sat down to write this article I got a voice broadcast message on my phone. I let the machine grab it because I was busy. A couple of things came to my mind as I replayed the voice … Continue reading →

Everybody knows that the moving image is the most powerful communication tool the world has seen, but it’s power to influence, inform, entertain and to sell is growing ever stronger as life moves online. What giant leaps this communications tool … Continue reading →

Online video marketing and promotion is positively one of the most effective routes independent publishers can take up nowadays if they want to significantly increase their Web traffic, visibility and exposure. But what are the key ingredients to make video … Continue reading →

Video marketing is one of the most useful forms of viral and online marketing. The majority of video viewers subject to video marketing almost always elicited a response from the advertisement. With mobile search on the rise and phones like … Continue reading →

YouTube has a category entirely to this type of video, and it is extremely popular. Be sure to link to your website from your YouTube video profile. YouTube came into existence in the year 2005. Now, it has become the … Continue reading →

At a time when many consumers turn to the Internet to find products and services, it’s vital to have a presence on the Web. Otherwise, many potential customers may overlook you, simply because they can’t find you. Through the Internet, … Continue reading →

For some reason, there are a few unusual businesses that feel that the Internet has passed them by. They struggle to see the return on investment of having a website and, not surprisingly, have legitimate reservations for needing one. Here … Continue reading →