Many people jump right into trying to sell products on the internet with out properly doing their homework and first getting the education they need to survive in the markets. Just as with most other jobs, there are prerequisites that first must be learned before starting internet marketing. You certainly do not want to jump [...]
In the past, when a person was searching for a specific type of business, they looked in the phone book. Businesses were listed by category, so customers knew exactly how to find the companies they were looking for. Today, this same concept has been taken and developed into what’s known as a web business directory. [...]
Many companies make the common mistake of thinking that copywriting is as easy as whipping up a green salad for dinner. It’s not. This should be the first tip to learning copywriting, followed by intensive preparation of an article, sales letter or email campaign advertisement. Even with an outstanding product or service, companies today now [...]
The goal of anyone involved in assisted living marketing is the same; find the lowest cost, least time-consuming method(s) to generate multiple sales contacts with prospective residents and family members. However, if you are in charge of assisted living marketing, you know the challenges of promoting your brand and distinguishing your community from your [...]
If you’re not already advertising online, you’re missing the marketing wave of the present and future.
For virtual and real world businesses, a good website is a necessity today. But there are many other elements to a good online marketing and advertising strategy: driving traffic to your site, giving customers things they want, and tying [...]
When you advertise on the radio, you have a minute or less to, with audio only, sell yourself, your company, and your reliability to a listening audience that has little patience. You must do it right, or you may as well not do it at all.
Start with a central theme. You need to know exactly [...]
Advertisements in newspapers have been around almost as long as newspapers themselves, and the two have evolved together over time. But today, newspapers can have a tough time of it. Online advertising is starting to pull away a lot of the revenue newspapers had taken for granted, and today many icons stand dangerously close to [...]
In this day of texting, Twitter, Facebook, and Google age, it is becoming more and more critical for those marketing to seniors to also be tech savvy. To many people’s surprise, seniors are becoming more and more tech savvy, especially when it comes to searching for products and services. In one recent consumer [...]
Trade shows can make or break your business. If you want to be among the top exhibitors at the next trade show that you attend, you should avoid these mistakes. By making simple changes to the way that you approach trade shows, you can improve your results dramatically. Trade shows are more then just good [...]
In the case of internet marketing, this would be the process of testing multiple parts of a web page or website or testing various advertising campaigns to see which combination is providing the best click through rates and conversions.
Multivariate testing is not to be confused with split testing or A/B testing. With [...]
