Author Archives: wmessick
Farm Accountants and Farm Accounting Software Work Perfectly Together
Successful farm accountants wholeheartedly embrace farm accounting software because it makes them and their clients more effective. When someone, the farmer, the accountant, or their bookkeepers input the correct information correctly into the farm accounting software – something a cave … Continue reading
Small Business Accountants – Do They Have More Than One Role in Your Small Business?
For small businesses the roles of their business accountants depend, more often than not, on the size of their company. In the case of a very small company, the small business accountant may handle everything: payroll, internal auditing, taxes, keeping … Continue reading
Don’t Get Sucked in By the AdSense Hype
When we began updating our company’s Internet marketing strategy, we figured – based on all the hype, that we should consider integrating Google’s AdSense contextual advertising into it. After all we’ve got a lot of original content, some of which … Continue reading
How to Create an Effective Articles Marketing Strategy
Before attempting to tell you, based on my experience, how to develop an effective articles marketing strategy – let me try to illustrate why it is important that you do so. Articles in the newspaper, magazines, and professional journals have … Continue reading
When Marketing Professional Services – Don’t Try to be All Things to All People
As a professional solution provider do you try to “specialize” in everything? Or do you specialize with every person in your niche, providing the services each of them require? Let me explain. Years ago a friend of mine, a multiple … Continue reading
Professional Partnering The Key To Effective Growth For You and Your Clients
If you have been serving business owners for very long you have come to some important conclusions. You only know what you know, you can only see what you see, and there are other professionals with blind spots in different … Continue reading
Are You Looking For Your Niche in All The Wrong Places?
I’ve heard dozens and dozens of life insurance agents, coaches, and other professional solution providers complain that they have not been able to find their ideal niche. Is that a problem for you too? Have you been able to find … Continue reading
Professional Service Providers, What You Must Know about Marketing Professional Services Today
Let me be clear – what should be referred to as selling, now is called marketing by many. This is problematic because it causes them to expect too much from what are actually very indirect efforts. Many people think that … Continue reading
A Detailed Guide to Small Business Email Marketing
Let me ask you a question – what do you think is the best direct marketing solution for your small business? Is it direct mail? Is it telemarketing? Is it door to door marketing? Is it email marketing? Which one … Continue reading
Internet Conference Calls Make Getting New Business Easier
This is not rocket science. To market more of what we have to offer we must get in front of the right people. We must connect with those people who are looking for the solutions we provide, who are ready … Continue reading