Author Archives: webjestic

Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page. One thing you absolutely must have before … Continue reading →

Headlines in sales letters are important in catching people’s attention. No matter how convincing the body of the sales letter is, if the headline is boring and uninteresting, there is a big chance that the target reader would not read … Continue reading →

Most people have no idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages but usually do not put them together in the same way the owner … Continue reading →

Perhaps the most important part of creating a sales letter is planning your sales letter theme. How you select your theme, of course, will all depend on how you plan to generate traffic. If you decide to generate traffic through … Continue reading →

Simple sales letters are the best when converting readers into customers. Great marketing gurus and prolific copywriters often say that sales letters should be kept simple, short and straight to the point. Starting from the headlines, words that you need … Continue reading →

PS in sales letters is usually a short sales pitch placed after your signature. Not all sales letters have PS, which is short for postscript. But superb sales letters almost always have it. Why? Because people tend to immediately look … Continue reading →

Call to action is a part of the sales letter that compels readers into responding positively to your sales pitch. Believe it or not, people need to have a reason to make an action. It seems that Isaac Newton’s First … Continue reading →

Before you begin the attempt to build a successful list or create a powerful sales letter, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, sales letters focus specifically … Continue reading →

The sales letter subhead and prehead are a primary part of an effective marketing copy. A prehead is actually a type of headline that is written on top or before the main headline. Think of it as some sort of … Continue reading →