Author Archives: tcallos
Black Belt Ideas Applied to Sales and Service: How to Grow Your Business
There are two basic area to focus on for getting and keeping more students/customers: 1. sales 2. retention To get a new student you have to “sell” them on the benefits of your stuff. To keep a customer you already … Continue reading
Martial Arts School Owners: A Lesson in a Kind of Martial Arts That is Essential –or Non-Essential
In the Western World, and most places on the planet, learning to read is seen as an essential skill. Likewise, learning to swim is a skill most, if not all, children are taught, both for enjoyment and basic survival skills. … Continue reading
The Unwritten Code: Part of Being a Martial Arts Master — Or a Master of Anything
My martial arts teacher, Ernie Reyes, Sr. follows an unwritten code of behavior. It’s his unwritten code of what a Master is -and/or is not. I know it’s unwritten, as I’ve been his student since 1980 and I have read … Continue reading
One Man Passes His 4th Degree Black Belt Test: A Revolution In Methodology for Black Belt Testing
After much hard work, I’ve just passed a student of mine from 3rd degree black belt to 4th degree. This fellow had passed to 3rd degree in 2005 -and spent the entire last year doing 1000′s of repetitions of his … Continue reading
How to Use the Martial Arts in Your Business
It doesn’t matter what kind of business you’re in; it doesn’t matter if you own a laundry, do financial planning, charter fishing boats, or sell insurance, you can use the martial arts to gain a tactical advantage in your market. … Continue reading
Martial Arts For Children: Straight-Up Advice On How to Pick an Instructor
Parents, the way to choose a great martial arts teacher for your child is by direct observation. By watching classes, you can see exactly what the teacher is doing -or not doing -with your child. Regardless of what a school’s … Continue reading
On Education: My Advice to the Martial Arts School Owner Seeking Business Success
Education is the way to success in your martial arts school, beginning with your education. What do you know, what are you learning, and how are you using it in your life, for your school, and for your community? Educational … Continue reading
To Mom and Dad: Your Child and the Martial Arts
I took my first martial arts lesson at the age of 9 (in 1971), received my first degree black belt at 19, and this year I will celebrate my 30th year of teaching the martial arts. My goal is to … Continue reading