Author Archives: mwacek
How to Write Headlines that Get Read
Headlines are the most important part of a print ad. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Nothing more. And if … Continue reading
5 Ways to Add Your Personality to Your Writing
One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you’re trying to build a business bigger then you personally, you still want to … Continue reading
Social Networking — What Is It And Why Your Business Needs It
You may have heard these terms bandied about and wondered what exactly they are and (more importantly) what they mean for your business. So let’s dig right in and get some answers. First, some definitions. Social networking is actually a … Continue reading
More Things Marathons Can Teach You About Your Business
I finished walking my first marathon in San Diego a couple of weeks ago. It was the hardest thing I’ve ever done. But, it was also an amazing accomplishment. One thing that struck me while hoofing it toward the finish … Continue reading
What Marathons Can Teach You About Your Business
I finished walking my first marathon in San Diego a week ago. It was the hardest thing I’ve ever done. But, it was also an amazing accomplishment. One thing that struck me while hoofing it toward the finish line was … Continue reading
What Dead Fish Have To Do With Your Business
While on a recent trip, I got a call from my pet sitter. Apparently we had a bit of a tragedy in my salt water aquarium. All my fish died. Actually nearly everything in the tank died. It all started … Continue reading
How Snorkeling Can Help Your Business
Recently I visited Hawaii for the first time. There were a lot of “firsts” on that trip, including snorkeling. Some friends and I were in an absolutely beautiful cove where the water was completely clear and there were what seemed … Continue reading
5 Mistakes Biz Owners Make With Their Marketing
Wondering why your marketing isn’t working all that well? Never fear, help is here. Fortunately (or unfortunately, depending on how you look at it) many marketing challenges can be traced back to a handful of marketing mistakes. Today, I’ll talk … Continue reading
Business Success Strategies — Lies That Trap Us
As a recovering workaholic/perfectionist, not to mention having delusions of superhero syndrome, I’m quite familiar with the lies we tell ourselves. You know these lies. They’re the ones that keep us stuck and away from our dreams. We might not … Continue reading
Business Success Strategies — Get Beyond The Lies to Recovery
As a recovering workaholic/perfectionist, not to mention having delusions-of-superhero syndrome, I’m first to tell you the road to recovery isn’t easy. It’s fraught with obstacles and U-turns just waiting to send you right back to where you started. But I’m … Continue reading