Author Archives: musebay
Make It or Break It with Headlines
Anyone who has experienced trying to read the front page of a daily paper that measures 13 by 22 inches knows how headlines wrestle for a reader’s attention. Although the page layout has a lot to do with which piece … Continue reading
Choosing Your Target Audience on the Web
As a writer by profession and passion alike, I know that knowing your audience is a cardinal rule in the practice. The explanation is simple. If I am writing for a supposedly intellectual bunch of people in the academe, I … Continue reading
2 Steps in Writing an Effective Web Copy
Most online instructions on how to write effective copy for the web revolve around details and tips regarding keywords, page titles, META descriptions, and other similarly technical things. These materials will tell you, for instance, to mind your page title … Continue reading
Why I Like Things Short Online
I did not believe Shakespeare when he said that brevity is the soul of wit. It is, I believed, simply not my style. Going forward, though, reading a wide variety of works changed my mind. The challenge to any writer … Continue reading
Why Writing for the Web is Different
Every day, we are deluged by all kinds of copies (that is, advertising in print, radio, television or online). Often we are not conscious of them, but I guess in our little ways we subconsciously filter which copies work and … Continue reading
Ready to Leave Your Heart in San Francisco…For Less?
It is etched forever in a song. Tony Bennett has long hummed about how he left his heart in San Francisco. This bustling California city is one of the most widely diverse and densely populated– it is impossible to box … Continue reading
A Lake Tahoe Escapade on a Shoestring Budget
When tourists think of California, they immediately think of San Francisco, Santa Barbara, Los Angeles, or San Diego. They think of sunshine, movies, celebrities, and cars. What most visitors coming from outside of California don’t know is that just three … Continue reading
A Once in a Lifetime Grand Canyon Tour Within Your Budget
Its reputation precedes itself. Mention the Grand Canyon to practically anyone and chances are, he or she knows how this massive gorge sits right in the center of Arizona and amazes those who behold it. While travel guides do their … Continue reading
Take Your Much-Needed Break in Sardinia
So you have not traveled to a new place for years now? How would you like to escape your fussy, cosmopolitan lifestyle and go to a place where you can wear your hair down, slip into your pajamas and sip … Continue reading
Sardinia: Play Golf in Paradise
Thanks to the Mediterranean’s picturesque coastlines and lush green terrains, Sardinia has become a paradise for golfers around the world. The bright blue skies and the stunning backdrop sceneries are sure to spoil tourist veteran and amateur golfers. Il Golf … Continue reading