Author Archives: marshafriedman123
How to Get Positive Ink in Newspapers and Magazines
“It’s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.” – Jerry Seinfeld In the PR business, one thing to always remember is that the task of executing good campaigns … Continue reading
How To Get Good PR Without the Big Retainers
Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way. It’s called Pay-For-Performance PR. There … Continue reading
TV: The Way to Cost-Effectively Promote Your Book
When I asked one of my clients which medium was most beneficial for him and why, he said, “I found that you get almost instant results with TV. Viewers believe what you have to say and as a result you … Continue reading
When Should Television Appearances Be Part of Your PR and Marketing Strategy
In working with clients for nearly 20 years (from almost every industry possible) I can tell you that TV is an especially powerful medium when it serves as a marketing vehicle for your products or services. Why? Because of the … Continue reading
Spin Your Dwindling Advertising Budget Into A PR Dynamo
“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washington, … Continue reading
Did You Know The Power of Book Signings?
So why do it? There are obvious benefits to doing book-signings, such as meeting prospective book-buyers in person; the market research that can only come from talking directly to your audience; the local exposure you’ll experience and the overall promotion … Continue reading
Is Your Book Targeting Both Genders?
You talk to a lot of people about your book, but do both men and women hear you in just the same way? The answer is probably no. It’s not a question of chauvinism, sexism, or any other “ism,” for … Continue reading
Have You Started Work on Your Fall Book Promotion Yet?
The scramble for this fall’s book promotion is about to get underway. Whether you’re a new author, new publisher, or just someone who’s been in this business a long time, you probably understand the reality here. With nearly 300,000 books … Continue reading
Four Tips To Get Talk Radio Hosts Interested in Your Book
Talk radio interviews are one of the bases of a writing homerun. In fact, they’re custom-made for non-fiction authors who want quick, affordable national exposure for their titles. Let’s face it, where else can you: * Kick-off a coast-to-coast publicity … Continue reading
Do You Know What is Missing From Your Public Relations Plan?
“In my nearly twenty years of experience in the public relations industry the missing link to many publicity campaigns is positioning! I have found that by correctly positioning each book, product or service you can literally double your media exposure.” … Continue reading