Author Archives: kristinamills
17 Proven Direct Mail Gimmicks To Give Your Campaign The Edge
In the right situation, a visual involvement device or gimmick used as part of a direct mail campaign, can dramatically increase your responses (double and in some cases triple them). Having said that, it’s vital that the gimmick is relevant … Continue reading
Proposal Writing Tips That Reduce Price Sensitivity
In an increasingly price-sensitive world many business professionals feel that the only way they’re going to write a winning proposal in a competitive RFP situation is if they slash their prices. The good news is that in most situations price … Continue reading
What Can The Biggest Loser Teach Us About Marketing?
In Australia, series 4 of “The Biggest Loser” reality television show has just commenced. What happened in last night’s episode was a great reflection of what happens to most of us in business, and especially in marketing. The contestants had … Continue reading