Author Archives: kathleenann
7 Simple Steps To Automate After Sales Follow Ups
What sets direct marketing apart from mass marketing and image based advertising is the one-on-one customer relationship that is the foundation of this marketing approach a.k.a. relationship marketing. So it doesn’t start or stop with a sale which is more … Continue reading
3 Reasons Why You Need Testimonials In Your Marketing Arsenal
Testimonials are hands down the most powerful tool in your arsenal for creating trust and value in you and your offering. Conversely they are also one of the most underutilized in most businesses. If you don’t already have a strategy … Continue reading
9 Compelling Reasons Why You Must Hold Teleseminars
How you spend your marketing time and money is a key decision that will determine not only your eventual success but how long it takes you to get there. If you want to maximize your return on both of these … Continue reading
3 Top Ways Biz Owners Can Build Profitable Long Term Relationships
Direct response advertising and direct marketing methodology are the dynamic duo that have been used by successful marketers for decades to build long term customer relationships a.k.a. relationship marketing. But it’s the introduction of new media like blogging and social … Continue reading
5 Tips to Choosing Your Perfect Niche
Choosing a niche is more than just focusing your marketing efforts on one group of people, often referred to as “your target market”. And the task can bring up all sorts of fears and resistance that can result in overwhelm … Continue reading
3 Sure Ways To Get More Prospects To Respect Your Value
One of the secrets to advertising success is to Get More Prospects To Respect Your Value. Isn’t it a pain when people don’t respect the price you charge? Well, it will also be painful to hear that it’s your fault! … Continue reading
10 Tested Techniques To Get More Prospects To Take Action Now
Direct response advertising is all about getting your prospect to take the action you want. And the sooner they do that the better your conversion rate will be. There are many techniques and they work in combination so use them … Continue reading
Top 10 Ways To Get More Prospects Excited About What You Sell
If you want to increase your sales then you must get your prospect really excited about your offer. Not just your product or service but the whole package of benefits they’ll receive by being your customer. There’s a whole bunch … Continue reading
7 Proven Ways To Get More Prospects To Want To Respond
Direct response advertising is all about making an offer and getting a response. Whether you’re asking your prospect to make a purchase, pick up the phone to call you, or simply to provide their email contact. Your objective is to … Continue reading
The Single Biggest Mistake Small Business Owners Make With Their Advertising
Most small business owners and entrepreneurs make the same fundamental mistake when they put their hard earned money into advertising. The reason why is obvious, but little understood. They simply copy the big end of town and do what big … Continue reading