Author Archives: howewrite
Boosting Sales Using the “Palin Effect”
Savvy online business owners will not shy away from using the so-called “Palin Effect” to improve their sales during the 2008 presidential race. The “Palin effect” can be defined as an instantaneous connection to a particular thing or idea without … Continue reading
Boosting Sales Using the “Palin Effect”
Savvy online business owners will not shy away from using the so-called “Palin Effect” to improve their sales during the 2008 presidential race. The “Palin effect” can be defined as an instantaneous connection to a particular thing or idea without … Continue reading
How to Market Smart in a Slow Economy
Just the other day I had to go grocery shopping and I met a young lady outside the store entrance who was a representative of a nonprofit collecting food for a local food bank. I noticed that she already had … Continue reading
Designing Websites for iPhone Viewing
How would your website look on a hand held device? Is it easy to navigate? Is the most important information readily available to your visitors? Is your website “mobile Web” ready? Ten years ago most small business owners didn’t have … Continue reading
Reduce Shopping Cart Abandonment with Themed Navigation
According to the MarketLive Performance Index 2007 approximately 96% of visitors to an e-commerce website will not make a purchase and nearly 58% of shoppers will abandon their cart before completing their order. To put this into perspective, imagine a … Continue reading
Six Tips for Improving E-Mail Campaigns
What are your customers’ experiences with your company’s e-mail campaigns? Unfortunately, too many marketers are making the wrong assumption about their customers and missing the mark when it comes to balancing business goals with consumer needs. Forrester Research Study In … Continue reading
Tips for Improving Website Navigation
A business often has more than one target audience it wants to reach with its website. Different customers mean different sales appeals and a homepage needs to be able to direct visitor traffic to go to the right places to … Continue reading
Using Your Homepage to Tell a Story
A website is more than a brochure; it is an opportunity to start building a relationship with your prospective client or customer. The best way to do this is tell a story. Everyone loves a story. As small children, before … Continue reading
Earning Customer Trust Online
Building customer trust online is a combination of good branding, good design, and good content. A website needs all three components to be successful in creating a climate of trust that encourages sales. Branding is about finding a specific idea … Continue reading
Do You Need a Fancy Website?
Someone asked me this morning, “How fancy does a website need to be to get more traffic?” Ok, define “fancy” and define “traffic.” Both terms are open to interpretation. Generating Traffic A big misconception is that a website needs high … Continue reading