Author Archives: boostyourbottomline
Guerrilla Market Your Website for Big Results
The question used to be: Do you have a website? With most small business owners realizing a website is an absolute given in the marketing mix, the question becomes: How do you market your website? We wish we could tell … Continue reading
How to Grow Your Business in Turbulent Times
In today’s tough economy, most prospects are thinking twice before buying. That means everyone in your business needs to go above and beyond to win them over as a loyal customer. Here are five ways to build credibility with prospects … Continue reading
7 Steps to Simple Holiday Marketing
Tis the season for parties, gift giving AND networking. While many small business owners think December is a time to put marketing on the back burner, we think otherwise. The holiday gatherings can be a good time for small business … Continue reading
Sales & Marketing: Survive Today’s Economy By Doing Both Right, Right Now
Bus sides. Shopping bags. Keychains. Radio shows. Cold calls. The list is endless that represents all that can be done to promote a business. Here’s another list: frowning; looking disheveled; ill-preparedness; saying “no” to Girl Scouts. These can DEMOTE a … Continue reading
5 Tips for Small Businesses Coping with Soaring Gas Prices
As the price of gas for unleaded regular fuel continues to soar, small businesses are changing the way they do business. Many are evaluating costs and incorporating simple, yet highly effective changes to keep marketing budgets and profits afloat. This … Continue reading
Power PR Tips to Capture That Big Buzz
It’s coming — the 35th anniversary of the Ski Foundation. And just like many small business owners, organizers of the 3-day event with cross-country ski races for all ages and fitness levels are counting on mass publicity to capture a … Continue reading
Niche to Streamline Marketing & Boost Success
One of our clients was overjoyed to share with us that she’s now a Grandma…or should we say Glamma? Baby Boomers are joining the ranks of Grandma and redefining their new role as Glamma. Think Goldie Hawn vs. Edith Bunker. … Continue reading
The Secret to Off-the-Charts Marketing Success
When most people talk to us about their marketing, they focus on advertising. While advertising is a part of the marketing mix, that’s all it is. A part. Marketing is much bigger. We want to help you think about your … Continue reading
Simple Holiday Marketing
Tis the season for parties, gift giving AND marketing. While many small business owners think December is a time to put marketing on the back burner, we think otherwise. Holiday gatherings can be a good time for small business owners … Continue reading
Five Keys to Spying on Your Competition – Guerrilla Style
Call it research, but why kid yourself? What you are doing is spying. And why not? How else are you going to know how your company and your product stack up against your competition? You must check out every aspect … Continue reading