Author Archives: barbgabo
Sales That Sizzle
There is much more to advertising than simply taking out an ad. If you stop and think for a minute as to what the purpose of an advertisement is – you will see many more skills are required. The aim … Continue reading
How To Prepare Yourself To Train Your Dog
The best training for children arrived, surprisingly, through training dogs. Dog trainers recognise that proper dog training is critical to a happy and healthy relationship between the dog and the family. It is also essential to train children if you … Continue reading
Introducing A New Pet To The Family
There is no doubt that most animals can become friends if you introduce them to each other the correct way and if you are the obvious leader who makes the decisions. Animals (particularly dogs) understand when there is a leader, … Continue reading
Is Craft Really Art?
During my 21 years of teaching art and craft in secondary colleges in Australia and the National Gallery of Victoria, I have constantly heard hot discussion on what constituted art and what was craft. Questions fly around: is painting fine … Continue reading
Animals Make A Great Marketing Tool
The smaller a business is, the harder it is for them to find the funds to utilise the expertise of professionals, to help their businesses grow. To find a unique point of difference when you are a Micro or Home … Continue reading
Don’t Just Brand Your Business, Brand Yourself
This title means what it says…don’t just brand your business, but brand yourself! ‘You are your business’ -especially in the Micro and HBB sector. It is very important for potential clients to trust you as well as your business. So … Continue reading
Business Coaching That Counts
It seems as though the title changes but the support remains similar. It was the rage to have a mentor; but this was usually perceived as free support. So the business coach was born. Coaches felt free to charge a … Continue reading
Success By Example
Most new and emerging businesses face problems at one time or another, and can benefit from the help of a more experienced person. Traditionally the mentor has offered support for the business operator. However, ‘Business and Lifestyle’ coaches have taken … Continue reading
7 Ways You Can Make Super Sales in 2007
The Micro and home based business (HBB) sell their product in a number of ways and each has advantages and disadvantages. To improve your sales you must understand what is best for your circumstances and type of product. 1) Many … Continue reading
A Marketing Tool That Really Works
Technology and marketing – just how do you get them to work well when you may have limited skills in either or both? When you are a small business and especially if you are a sole operator you are very … Continue reading