Author Archives: Sanyika

TV Publicity – The Pros and The Cons

Before you decide to include television publicity into your marketing strategy there are a few things you need to consider. I will highlight some of the pros and cons of TV publicity and show you how you can use it … Continue reading

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Five Steps To Successful Television Publicity

TV Publicity is one of the best forms of media exposure to attract more clients, increase your creditability and generate sales. But there is a catch. The key to getting on TV is to provide great information while coming across … Continue reading

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5 Key Advantages To Starting A Self Publishing Business

I’m sure you can come up with all sorts of reasons for not starting your own business, the first, of many, being lack of money and uncertainty of its success. But no matter what the reasons are against starting a … Continue reading

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Seven Ways To Sabotage Your Self Publishing Success

The book business is a billion dollar industry; however grabbing your slice of the pie will require skills far beyond simply writing well and conveying your message clearly. So, if you’re thinking about becoming a published author read this before … Continue reading

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Four Basic Questions Every Author Should Answer Before Choosing A Niche Market

You might think the saying, pick a niche and grow rich is just some silly cliche. The truth is if you try to write to everyone, no one will read it. But when you laser focus on a specific topic … Continue reading

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The Quick and Easy Formula for Finding More Readers for Your Book

It’s probably safe to assume that if you are writing a book, you have an affinity for the topic and audience. Whoever your target audience is, you must ask yourself: * Where are they most likely to be when they … Continue reading

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How To Talk To Your Tween About Money

Teaching financial literacy has been my passion. Over the years I’ve had an opportunity to speak to parents who want to know how to talk to their children about money and want tips to help them become more independent before … Continue reading

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