Author Archives: Mauibob
Win Friends By Asking For Directions
Sometimes it’s the simplest interactions that lead to likeability, and like many things, it’s hard to understand why until you go back to the root cause of what makes people likable. We like people who make us feel good about … Continue reading
Use Article Summaries to Entice Your Reader
Your article summary is your first chance to catch the reader’s attention. It’s your 10-second commercial to sell your content. Here are some of the many reasons you want to write your article summary with care. Shows up with your … Continue reading
Three Easy Steps To Video Marketing Success
Video has been available over the Internet for more than a decade, but it has not been until recently that technology has made it possible for web users to view it. Today, video is one of the most effective and … Continue reading
Stick A Sock In It
Behavioral psychologists have been bantering around the idea of what they call Repulsion Hypothesis for years. It states that people find people who have beliefs and attitudes that are extremely different from their own as repulsive. Repulsive is a very … Continue reading
I’m Your Customer And I Want To Say Thank You
I’m your customer and I want to you to know that I like you and I like doing business with you. Some of my reasons may sound a little odd, and to tell you the truth I don’t fully understand … Continue reading
How To Use The Propinquity Effect To Win Friends
Propinquity. What a fun word. Say it out loud and see if you don’t agree with me. Propinquity! Now try saying it like a ring announcer introducing a prizefighter. “Ladies and gentlemen, the professional fighter in the blue trunks, weighing … Continue reading
Are We Really Attracted To Competent People?
All things being equal, experts generally agree that we tend to like competent people especially when they become relevant in our lives. This includes our parents, teachers, doctors, electrician, investment broker, auto mechanic, etc. The opposite is also true. As … Continue reading
6 Ways to Calm Your Nerves Before An Acceptance Speech
If the idea of standing up in front of an audience and giving a speech (even a short speech) scares you to death, you’re not alone. In fact, most surveys will tell you that people are more comfortable with the … Continue reading
Making Friends Using Cautious Curiosity
As I child I was interested in learning how things worked. On any given day you could walk into my bedroom and find what started out to be a perfectly good transistor radio or a toaster or a cuckoo clock … Continue reading
Likeability Is A Journey That Starts Today
The state of Hawaii (and most other states) will not issue a drivers license to anyone until they’ve attend an approved driving class, driven 50 hours on a temporarily permit with a qualified driver and passed a comprehensive written exam … Continue reading