Author Archives: JonathanJay
How To Work With Young People
When multigenerational communications consultant Cam Marston first warned HR people that the ‘generation gap’ threatened to become a chasm into which good but misguided intentions and company profits could tumble, they said the idea was ‘cute’ but took no action. … Continue reading
How To Profit From Social Networking Sites
To really profit from social networking sites, you must optimise your website not just for search engine rankings but for high visibility on social media sites too. Implement changes to optimise your website so that it: – Is more easily … Continue reading
Email Market Your Way To Success: Building Your Opt-In List
The main purpose of email marketing is to reach your target audience as quickly and as directly as possible and to then to focus on maintaining and building your relationship with them. The reason why email marketing has grown at … Continue reading
How To Make An RSS Feed
To produce an RSS feed, all you need is the content or the article that you want to publicise and a validated RSS text file. Once your text file is registered at various aggregators (or ‘news readers’), any external site … Continue reading
How Long Should Your Sales Letter Be?
Don’t be afraid to expand on the benefits of your product or service. People who are interested in buying are interested in details. It’s meaningful that you tell them in emotionally compelling detail how your offer will make their lives … Continue reading
How To Ensure Your Copy Clinches The Sale
An unpleasant surprise can kill a sale. But a pleasant surprise in your direct response letter or ad can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a … Continue reading
How To Boost Your Website Traffic Fast
Generating online traffic (visitors) and in turn exposure for the products you’ve chosen to promote is a challenge. However, this guide will enable you to begin to generate targeted visitors and potential customers immediately. Use Forums and Message Boards An … Continue reading
How To Choose A Typeface For Your Sales Letter Or Advert
Legendary copywriter John Caples said the principal consideration in selecting the style of type for your headline is that it should be easy to read. “The easiest type for people to read is the type they read most often. Therefore, … Continue reading
Six Smart Tips For Better Blogging
You’ve read about it… you’ve heard about it… and now you want to get in on it. The blogosphere is waiting for you! BUT…if you want to consider blogging as a means to build a customer base, make sure you … Continue reading
6 Low-Cost & No-Cost Marketing Strategies
Any business can pay for advertising to get their message out and many do, spending tens of thousands of pounds to reach consumers. A smart business with a marketing savvy leader, however, can achieve the same goal for free if … Continue reading