Author Archives: GentleRain
Overcoming Writer’s Block. How to unleash the writer inside of you.
We’ve all experienced that sinking feeling you get when you look at an empty computer screen or a blank sheet of paper. Starting to write is the most difficult part of the process, and this is where formulas can help … Continue reading
Find A Niche Market That Really Gets You More New Business
Here’s a short anecdote that I believe will prove to be a valuable marketing tip and really help you get more new clients. About ten years ago my wife and I took up golf. It seemed like a great idea … Continue reading
How To Triple The Number Of Opt-Ins To Your Mailing List
I get asked this question a lot. “How important is it to have a list?” Without meaning to be snide, it’s only important if you want to achieve any level of success. (I’m reminded of Dan Kennedy’s answer to the … Continue reading
Business Building Secrets For Small Business Owners
There’s an old saying that if you “Build a better mousetrap, they will come.” Unfortunately that’s the approach many small business owners take when they think about getting new clients. On one level it would seem correct that your good … Continue reading
Reduce Price Resistance by Making the ROI Case For What You Sell
It’s clear that marketing and selling high value services requires a different approach than selling tangibles or less expensive products. Thus, the importance of being able to make the business case for what you offer. By that I mean that … Continue reading
How To Differentiate Yourself From The Competition
I think you’ll agree that most of us have a tendency towards activities that are Quick & Easy. When things become difficult, or have more than one step, the temptation is to give up. That’s a mistake since the few … Continue reading
How To Differentiate Yourself From The Competition
I think you’ll agree that most of us have a tendency towards activities that are Quick & Easy. When things become difficult, or have more than one step, the temptation is to give up. That’s a mistake since the few … Continue reading
How To Differentiate Yourself From The Competition
I think you’ll agree that most of us have a tendency towards activities that are Quick & Easy. When things become difficult, or have more than one step, the temptation is to give up. That’s a mistake since the few … Continue reading
The Importance of Patience In Marketing Services
It’s been said that sales quotas (whether they be weekly, monthly or quarterly) are one of the biggest obstacles to effective sales performance. The rational is that the pressure to meet the deadline causes sales people to attempt to “hurry … Continue reading
Using Positive Persistence As A Selling Tool
You’ve probably heard the story that it took Thomas Edison 1,000 tires before he invented the light bulb. But did you know that, 12 publishers rejected J.K Rowling’s first Harry Potter book before an obscure publishing house finally picked it … Continue reading