Author Archives: Davidicus
Digital Signage: Despite General Economic Slump Digital Signs to Grow in 2009
Gloom and doom everywhere. Failures, bailouts, bankruptcies, foreclosures–the list goes on and on, numbing some, frightening others and leaving most looking for some ray of hope. Believe it or not, that glimmer is coming from the digital signage market. Display … Continue reading
Digital Signage: Menu Boards Can Serve Up Tasty Profits For Restaurateurs
In today’s economy, restaurants that can respond quickly and effectively to newly presented opportunities have the greatest chance of success. Consider the local deli, fast-food eatery or even the most upscale of restaurants. These businesses must promote their constantly changing … Continue reading
Digital Signage: Dayparting Opens New Opportunities to Marketers or Advertisers
Hotels, individual retailers, malls and many other venues where digital signs are often found share a common characteristic: changing demographics and/or desires of customers throughout the day. Savvy marketers can take advantage of the ease with which digital signage messaging … Continue reading
Digital Signage: Let IT Do It–No Way!
The other day I walked into a large national retail store, which I am choosing not to identify, and there in all of its glory was the retailer’s implementation of a digital signage system. Unfortunately, the digital sign wasn’t doing … Continue reading
Digital Signage: Retaking Control of Advertising Really Matters
A report published in late August by media industry analysis Screen Digest forecasts digital out-of-home revenue will quadruple in Western Europe over the next five years and by 2012 will account for 10 percent of all out-of-home revenue. The report … Continue reading
Digital Signage: New Poll Reveals Growing Importance Of Internet In Gathering Information
A couple of weeks ago the Pew Research Center for the People & the Press released the results of a major survey about how people in this country consume news. While the focus of the study was on the news … Continue reading
Digital Signage: The Potential Of Self-Service Interactivity Is Enormous
If you’ve been reading my blog postings for some time now, you now how excited I am about the potential of hybrid, interactive digital signage. For those who haven’t ever before read my blog, let me summarize. Combining the ability … Continue reading
Digital Signage: Keep Your Content Fresh
Any manager knows there are costs associated with buying a piece of equipment that go well beyond the initial purchase price. Regular maintenance, parts, additional operating expenses are some that come to mind. In the digital signage realm, there are … Continue reading
Digital Signage: Customize Marketing Campaigns Based On Consumer Interaction
Here’s an interesting concept: Base in-store promotions on what shoppers actually want, not what some marketer thinks they want. That’s the bottom line on findings from the recent consumer intentions and intended actions survey from Worthington, OH, -based BIGresearch. Survey … Continue reading
Digital Signage: The Top 10 Pitfalls
So, you’ve decided your business or institution will be well served by adding a new digital signage network. Now what? Where to turn and what to do can be confusing, especially if you’re responsible for your organization’s communications or IT … Continue reading