Author Archives: CathyG
Website Copywriting to Build Business Relationships That Generate Revenue
Online business owners often think of websites as a place to sell. Of course you want to attract clients and sell products. But you can accomplish those goals with a variety of marketing tactics. Website copywriting offers a unique advantage: … Continue reading
Why Career Change is Like Weight Lifting
Career change clients often think of moving fast or slow when they search for a new career. In fact, the most important component of career change is building momentum. By way of analogy, if you want to go three blocks, … Continue reading
Copywriting to Increase Website Conversions By Engaging Your Readers
Copywriting will increase your website conversions by targeting your visitors’ emotions. How do your visitors feel after visiting your site? Bored? Sleepy? Frustrated? Or do they feel excited and eager to act? A few copywriting techniques can help your website … Continue reading
Copywriting To Keep Your Virtual Team On The Same Page
Copywriting will help you create client-attracting messages to convert traffic to profitable paying clients. These days, you’re probably hearing that you need a “team” to grow your business. But it’s not enough to recruit team members. You have to create … Continue reading
Career Change in the 21st Century: Pay Per Click Recruiting Calls for New Strategy
Career changers in the 21st century may face new challenges. Recently the Wall Street Journal reported that recruiters increasingly turn to Google adwords and other forms of pay per click advertising (ppc). That is, they buy ads that you see … Continue reading
3 Affiliate Marketing Mistakes Most Beginners (and Veterans) Make
Affiliate programs will become important to you as soon as you venture into online marketing. There’s no better way to generate leads, gain exposure and attract traffic. When you create your first information product to sell online, you will need … Continue reading
5 Website Copywriting Mistakes You Can Fix Yourself
Online marketing business owners often wish they could get some feedback on their websites. It’s always a good idea to ask your own clients and customers. Of course, you can hire a copywriter for a diagnostic program. But first, here … Continue reading
Copywriting Tips to End Writers Block Forever
Copywriting is the key to converting website traffic. But when you’re a copywriter with a paying client, you have time pressure. That means when you need to complete your writing project, you can’t wait till the muse strikes or the … Continue reading
Increase Sales and Attract Clients With Authentic Copywriting
Online marketing success depends on creating website copy that sounds authentic. Conversion rates increase because visitors will want to know you better. But business owners often don’t understand what “authentic copywriting” means. “I want clients to get a sense of … Continue reading
Career Planning Means Managing The Rumor Mill
Recently I was asked, “With all the economic uncertainty, rumors are flying around my company. It’s scary. How do I deal with all that is going on?” Rumors are scary. And during tough times, there’s always a little group in … Continue reading