Imagine; you spend thousands of dollars designing your website and no one comes. Why?
It could be that you forgot about the content or you didn’t invest enough in the message. Good website content delivers the right message in the right way.
Tip #1 -The most important rule to remember is that writing for the web is not like writing for print.
Tip #2 – Brochures contain a tremendous amount of information in a small amount of space. You can’t successfully post the wording from a
brochure on your website – that is too much text.
Tip #3 – As a rule, cut print copy 50 percent before posting it on your website. If all the information is necessary, reformat it. Keep the
content short and simple. People tend to scan websites, seldom reading through long blocks of text.
Tip #4 – Headings are an effective tool in letting people see your message as they scan through your website. To break up copy, consider using subheadings. Make it easy for your visitor to jump around your website and get key information. Additionally, as search engines often use headings to find your page, use keywords.
Tip #5 – Get used to counting words. Headings should be under eight words. Sentences should range from 15 to 20 words and paragraphs from 40 to 70 words.
Tip #6 – Bullets are an excellent way to quickly present information to someone scanning your website. Consider using bulleted information as links to more detailed descriptions, rather than trying to put all the information on one page.
For instance, if you are writing Web content for a restaurant and want to offer potential customers suggestions on dining occasions, you might try:
The Lost in The 60′s Restaurant is a fun place to celebrate: